Intercultural Awareness



International relocations are challenging experiences and combine the disorientation of a new world to the normal stress of any co-related household move and office transfer. Inter-cultural struggles can undermine performance when it is needed most and blurs the eyes of family when they need to enjoy life and beauty of the new destination. Instead of seeing the assignment as opportunity for growth, unhappy families see themselves sacrificing. We are those people you would like to have us on your side, uniting efforts to Transform any Single Challenge into Holistic Growth. In the middle of a turmoil, one may be too busy fighting the cons that cannot see the pros. Trust us!


Living In Brazil® offers a powerful inter-cultural counseling program, Window to Brazil, to expat families on assignment to adjust properly to their new lives. We can customize the schedule as well as the contents. The methodology of our program is structured as follows:


  • Personality Style Assessment


Encourages self-knowledge and understanding of the SELF and its effects on interpersonal relations, as individuals of diversified attitudes and cultural backgrounds. We apply an innovative American tool (True Colors) that combines Education/Awareness with entertainment.  Our approach is the Edutainment, so client plays and have fun while opening up for self awareness and getting to know others.


  • Adaptability Inventory


Analyses the competency of intercultural adaptation to changes and expatriation, focusing on several dimensions, of which values autonomy, flexibility, perception and emotional resilience are some.


  • Pre-Moving Session


Enables newcomers to: Develop an understanding and skills for building relationships with Brazilians in business and social settings, View their own behaviors, and those of Brazilians, in a cultural context, Gain competence and confidence in their new home community, Create a personal and family action plan for making the most of Brazil.


  • Post-Arrival Session


Focuses on managing day-to-day life in the specific city of the transferee's destination. All questions regarding the newcomers' concerns and levels of comfort are addressed. The consultants Offer an overview of the city as a home, commerce and cultural center, Discuss strategies and tactics to best navigate the city and its challenges, Provide resource material that anyone studying the city should have.


Throughout the program, the family receives a healthy, realistic and encouraging view of life in their new city. Topics range from nightlife to slums "favelas", from sports activities to employing maids, from schools to tenants rights and obligations, in short, we cover all general aspects of living and working in Brazil.

Intercultural Awareness

Spouse Integration


Studies show that the spouse has a pivotal role in the adaptation process of the executive expatriated to a new country by strongly influencing his/her productivity in the work environment. If not addressing a dual career assignment, while assignee is easily engaged in the organizational structure and involved with activities and workmates, the spouse usually stays home, without a pre-established role or routine, and very often without friends.


This program focuses on opportunities in the personal and professional arenas, making the integration into the new environment easier. The methodology of our program is structured as follows:


The different options of the program are, but not limited to:


  • Outplacement

  • Education (Sabbatical opportunity)

  • Volunteer activity

  • Socialization

  • Hobbies

  • Full dedication to home and family

  • Others, as needed



Teenagers and Kids Integration


Contradictory to adults, kids and teenagers experience intense real-life moments, even though they tend to react to stressful situations in the same way as adults and sometimes even slightly more. Having to make new friends and open doors in a place where there are more differences than similarities is at once the greatest challenge these youngsters have to face. They feel the burden prior to relocating to different places and hold back and on to what they believe is their "identities" - home, school, friends, relatives, toys, and the environment they are familiar with.


Acknowledging these youngsters in transition, we enjoy a network of therapists in the area of Edutainment that promote fun and entertainment while educating and raising intercultural awareness. This mentoring program is structured to provide a solid base for successful adaptation into their new environment. It enables participants to:


  • Handle diversities and similarities between cultures in school and social settings

  • Prepare teens to expect the unexpected

  • Identify their own resources to build a sense of identity in the new culture

  • Create skills to integrate in multicultural teams

  • Learn verbal and nonverbal communication techniques

  • Explore specific and cultural entertainment activities in the unfamiliar context.


In today's world, Diverse and Multicultural Teams, sharing the same environment through  a collective mission, and yet being so different is increasingly common. In multinational companies and global assignments, the mobility of foreign professionals to and from Brazil have peaked in recent years. Globalization of human resources and students is not a trend anymore, but a growing reality. As a result, we observe the increasing globalization of the economy and the transformation of professionals in frequent travelers and world citizens.


But, changing country, Migrating from any habitat, known culture and state of mind - comfort zone - to a "strange land", feeling different, unappreciated, bored, not interested, etc produces uncertainty, insecurity and vulnerability. The most exclusion of all begins with self exclusion. The protection shield one person undergoing those feelings may look one's Best Friend, little does one know that this tool will inhibit learning, close minds and leads to stereotypes and bias.


That change affects the social, physiological and psychological aspects of a person. How to promote a healthy and balanced environment when some feel "belonging" and others are still searching for a spot to hang to?


It is a pity to be surrounded with diversity - different values, ideas, behaviors, thoughts, cultures, systems, processes, ways of doing things, etc, and not take advantage of it all.  It is like not seeing the benefits of attending the most expensive exposure study program, in loco, for free (only needing to pay one thing:  willing to share, take in and give in for the sake of building a healthy, respectful and diversified environment).


Living In Brazil® offers several solutions for pupping up the best in human kind, the willing to contribute, the self respect and respect of others, all united for great experience  of working together, so that employer can realize the ROI, and human kind for helping build a better future. 


  • Coaching / Mentoring

  • Team Building

  • Socialization with locals

FAQ - Frequently Asked Questions

1) Are Brazilians so different in a way that acceptance becomes a problem?

Brazilians are known as warm people, however, your acceptance by and of the new culture depends exclusively on you. Remember attitude is everything! Just by the fact that your concern is being accepted is the first step to a healthy adaptation. At the same time, keeping an open mind to new things and ideas and being respectful of them is the key.


2) When I am in contact with new habits and values, will I give my old ones up?

If you really know who you are and what you appreciate in you and what makes your identity, you will know what to give in and what to give up. We suggest you take some tests on flexibility for changes and intercultural sensitivity tool to measure this competency.


3) How will people in my new culture understand what I am saying and how I am feeling?

Like in your own culture, you are never 100% sure. Remember it is not the new culture that brings misunderstanding, but the interaction with differences.  Nobody is alike. Observance of nuances and behaviors is very important. Watch how people communicate, behave, feel, etc. Avoid stereotypes. Don't stuck your energy onto  things that dont't matter.


4) What can I do in order to avoid mistakes or cultural "faux pas"?

Don't over concern yourself with minor details. At the beginning you are excused, however being a good learner is a way to overcome that. Don't beat yourself up as this is very much expected (and normal) at the beginning. Develop your emotional resilience - don't stress out. Learn from your mistakes with a great sense of humor.


5) What if I can't learn the language of the new country? It sounds so difficult and complex to me!

Learning a new language is always a challenge. You will have to invest time and patience and you will need to set your mind that language opens up many areas, but it is not everything. Learning a language is less than living a culture. Face your mistakes with a sense of humor. Adapt yourself into the culture and learn beyond the language.


6) I've heard negative things about the new country and its people. I am afraid that these things could be true. What should I do?

Always remember "experiences are personal and non-transferable". What may suit you may not suit me, and the reverse holds true as well. Therefore, develop an eye on what you hear and see - many thoughts are subjective, so learn how to recognize them. Stereotypes come from narrow minds, be open to diversity and enhance your opportunities.


7) What can I do to contribute to the integration process of my family in the new country?

Try to understand first your feelings and the feelings of the ones you love so that you can create empathy and not judgement. Remember that at the beginning you will rely on each other for support, and the energy flow among you will be so overwhelming that feelings such as sadness, depression and rage will infect one through another.


8) What is going to happen when I have to go back to my home country? Will I be prepared for that?

Repatriation adjustment is sometimes even more difficult than the expatriation adjustment. It is not easy to unlearn what you have been taught first and now go back and re-learn it many years after. Refer to Plato's cavern myth for an analogy and better understanding.


9) In such a beautiful and amazing country with friendly people, how can one possibly be affected by cultural shock?

Cultural shock may happen to any person undergoing changes.  It happens between any stage we are accostumed to to a new stage we will transition to. It happens whenever we leave our comfort zone. There are programs that promote awareness and techniques to cope with that. Many expats may think of cultural shock as a weakness, and not admit that it is rather a psychological, physiological, mental and emotional stress.


10) I have traveled abroad many times on business and tourism, even being expatriated to Europe. Everything seems easy to me. Why do I need an intercultural awareness training to Brazil? 

Although the process of acculturation has the same fundamentals on a general basis, specifics are peculiar to each culture. You may have the concept, but need to know what is pertinent to every culture. Through the training program, you will acquire intercultural awareness to be able to see the differences and what drives them, and minimize your judgmental criteria. Good programs will enable you to know the SELF and its effects on others, and how to develop interpersonal abilities to reach the belonging state within a new culture.


11) Why do I need to rush and speak their language? Everybody speaks English!

That is a universal assumption that is untrue. Many countries use English only in corporate settings. Life goes beyond office hours, and living has a lot to do with integration into the new environment you chose to be a part of. Remember language will provide you with the shortcut for better integration. The rest is a result of your attitude. It is considered arrogant when you enter a new society and don't appreciate communication with them in their language.


Reminder: You are the one entering a preformed society, not them. So be appreciative.